Table Of Content
Our July 2023 survey found that the average landing page conversion rate across all industries is 5.89%. If you’re seeing conversions beyond 10%, you’re hitting (and exceeding) this benchmark. We found that 43.6% reported generating leads as their goal, while 33.7% said direct customer purchase is their top priority.
Why Do Landing Pages Convert So Well?
Grind is a coffee brand that sells through its online store and coffee houses. It has a landing page where it talks all about sustainability—one of the brand’s core values and differentiators. Brightland, for example, sells extra virgin olive oil from California. It’s gotten positive praise from publications like The New York Times and The Wall Street Journal, which it uses to its advantage in its landing page design. A landing page typically follows the same structure, but there are certain elements that high-performing pages pay particularly close attention to.
What is A/B testing?
While a website typically consists of multiple pages that provide comprehensive information about a business, a landing page is a single page focused on a specific marketing objective. The primary goal of a landing page is to convert visitors into leads or customers. Unlike a website, which serves as a broader online presence, a landing page is designed to drive a high conversion rate for a specific campaign or offer. To learn more about conversion rates and how to optimize them, check out our blog post What Is a Good Conversion Rate? The purpose of a landing page is to capture the attention of visitors and guide them toward a desired action, such as making a purchase, signing up for a newsletter or downloading a resource.
How can I improve my landing page experience?
10 Key Landing Page Best Practices - JumpFly PPC Advertising News
10 Key Landing Page Best Practices.
Posted: Wed, 12 Apr 2023 07:00:00 GMT [source]
Some examples of content include a mailing list offer, an online purchase, a free guide for download, or a coupon for first-time buyers. Here, you’ll notice blocks on the left that let you add content to your landing page, such as headlines, lists, images, or buttons, and a preview of how your page will look on the right. A landing page, also known as a squeeze page, is designed for a specific purpose and has high conversion rates.
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A click-through landing page might prompt the customer to visit a product page for more information. This type of campaign may also culminate in the visitor sharing their contact information, but the next step is usually getting them to view another part of your website. Lead generation CTAs often involve the prospect sharing their contact information with your company.
If there’s one company on this planet that understands good landing page design, it’s our friends at Unbounce. If you’re looking to generate leads for your agency or consulting business, you need an agency landing page that not only converts but also achieves a balance between design and copy. Optimize each individual element of your landing page design and you’ll come away with a sales landing page that will convince most visitors to hit that big red “let’s talk! A well-optimized landing page can transform prospects into leads by gathering information that can help you better understand, market to, and delight visitors. To help convert visitors into hosts, Airbnb offers a search bar pop-up. You can enter additional information about your potential accommodations into the fields to get an even more customized estimation.
How To Build an Email List: 12 Winning Strategies (2023) - Shopify
How To Build an Email List: 12 Winning Strategies ( .
Posted: Fri, 01 Dec 2023 08:00:00 GMT [source]
Inspiring landing page design ideas to drive conversion (+ examples)
The last thing you need is for your form to fall out of view on mobile devices. Over the years, I've learned that for every 10 people visiting a landing page, at least seven will bounce off the page. To keep that number low, visitors must understand what’s in it for them within seconds of arriving. In July 2023, we surveyed 101 marketers and advertisers in the U.S. to learn about trends in landing pages. Of respondents, 30.7% said the ideal number of questions on a landing page form to get the best conversions is four. After telling your visitors all about your product/service and how they can benefit from it, you’ll need to show them the action you want them to take.
You validate your offer without saying anything by including social proof on your landing page. Social proof comes in the form of logos of brands you’ve worked with, testimonials from previous clients, reviews of your product, or confirmation that others have purchased your service. Studies show that social proof is adequate for persuading people to take a desired action. Since your image is one of the first things people see, it should help clarify what visitors can expect from your page. We did a little research for you to determine which colors convert best.
of the best landing page examples to learn from
Meanwhile, its landing page builder automatically generates designs based on the selected template, page description, and target audience. You can then easily customize the page via the platform’s drag-and-drop interface. Landingfolio includes a gallery of the best landing page design on the web — helpful for drawing inspiration. The platform also offers various components and templates which you can further customize through Figma, Tailwind, Webflow, Vue, and React. Landingi is an easy-to-use landing page builder that helps you quickly set up high-converting landing pages.
The three columns at the bottom of the form communicate the value of my ebook. These columns each had their own engaging icon that was colorful, professional, and clean. I used the text to communicate a main benefit, then described it in a sentence below. Somewhere on my landing page, I wanted to provide short, impactful blurbs of value that would ultimately persuade the reader to complete the process. If you plan on having multiple pages exist on the same system, be sure to name each something that will distinguish one design from future pages. Now that you're clear on a couple of best practices, let's talk about how to create a landing page using a template.
Large-scale images of the product are showcased front and center, as well as the company’s slogan and a CTA that encourages visitors to buy the product. Towards the bottom of the page, a list of benefits serves to persuade people on the fence about purchasing. One of the most effective ways to boost leads and sales is by creating a landing page, a single web page that is used to promote an offering and generate conversions. You may have come across these types of pages before, but it’s a whole other ball game to design one yourself.
It’s a pretty big ask to get that across in a few words or images, and even more difficult when a prospect has little context about your brand. With so many pricing variables, there’s also an interactive pricing calculator to help people figure out how much the video editing software costs. It’s much more engaging than static content and helps the brand personalize at scale.
A landing page is a page on a website with the purpose of converting visitors into leads. This works by offering something valuable to the visitor, such as an ebook or free guide, in exchange for filling out a form that provides contact information. It’s a crucial step in fine-tuning your marketing strategy to resonate with your audience, enhance user experience, and ultimately, boost conversions. Each marketing channel that’s part of your campaign—social media, email, PPC, organic search, or others—has its unique audience with specific preferences and behaviors. By conducting landing page tests for each channel, you’ll uncover the best way to tailor your content for each audience. By isolating one change, you get a crystal-clear picture of how that specific element influences visitor behavior.
But it’s easy to slip up and make mistakes that might skew your results and end up wasting valuable time and money. The structure of your page can make or break the user experience. Experiment with different layouts to find the one that guides visitors seamlessly towards conversion. A/B testing is the marketing world’s version of a head-to-head matchup with the objective of gaining clarity through comparison. You take two versions of your landing page—Version A (the control) and Version B (the variation)—and change only one element across the two pages.
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